tried accessing my mail between 10:50pm & 11:00pm on 27th June ‘10, but couldn’t get through.

Boooohhoooo for Yaaahhhoooo!!

AdoMado Offers

1. Apparel (2 coupons)
2. Bakery and Confectionery (2 coupons)
3. Beauty (9 Coupons)
4. Fitness (5 coupons)
5. Jewellery (1 coupon)
6. Wedding (1 coupon)

Approx. 20 coupons!!

Though at times these coupons might be limited by gegraphical spread, but still its a step forward to entice the better half of our species to start surfing net regulary (while having AdoMado installed).

Looking forward to having a few beautiful and sexy users for AdoMado.

AdoMado Team

http://AdoMado.com

AdoMado as they call it, is India’s first digital loyalty program.

Similar to any other loyalty program, people earn credits for a predefined set of action points and then these credit points can be redeemed for rewards and benefits.

Specifically the rewards and benefits include:

http://adomado.com/inside/my_offers

• Full 160 Character SMSes
  • They allow you to send full 160 character SMS for free. Apparently lot many user sites also do the same but either follow your SMS by another Ad SMS or add a footer advertisement to your message, but AdoMado allows you to send complete 160 character SMS ‘with no Ads’

• Offers and Discount Vouchers
  • There are quite a few exciting offers available online for people to redeem their credits points i.e.:
  • Rs. 500 Gift Voucher from HomeShop 18
  • Rs. 200 Gift Voucher from Logitech
  • Rs. 200 Gift Voucher again from HomeShop 18
• Donate to Charity
  • Thats the noble part, if any of the members are not that keen on the discount vouchers or free SMSes, AdoMado gives them an opportunity to donate their credits points to a social cause. For e.g.
  • You can simply send a kid to school by browsing the internet for 3 hours a day for an year.
  • Or plant a tree by sending few hundred invites for the site to your friends

Pretty soon even more causes and offers will be coming up…!!

Members can earn AdoMado credits by simply doing the following:

• Installing and Activating AdoMado Plugin
• Sending Invites and Referring Friends
• Connecting to Facebook and Twitter Accounts

I believe it is an amazing concept and every one should be a part of it, if not for the benefits, then atleast for donating to the noble causes.

You can register at http://AdoMado.com

An Emailer is a simple mail sent out to more than one individual and generally but not necessarily promotes something or the other. They are used most popularly to sell or promote whatever the paying Brand Manager tell the digital marketing agency to do.
I created a few mailers for my Bro’s website and will be using the screen shots from the same to explain the simpler version of creating the mailers.
How to create the mailer:
Image > HTML mapping > Hosting

The task of creating the image is generally assigned to the highly paid (or not so highly paid but highly client billed individuals) to think of the best of the creatives to express a brand offering / offer / discount etc. to be communicated in a single image.

The creative guys use Adobe Photoshop or one of the many more so complex image creation solutions that even to open the basic of the Photoshop softwares gives you a headache. ‘Hats off’ to the guy / team who thought of so much of functionality for creating the simple images.

Here is a the short cut for creating the same
Use the power point or even paint to create the image that you want to promote:

Mailer Image in MS-Power Point

Arrange the images in the manner that you feel is the best for expressing the purpose of the mailer in a single view.
Take a screen shot of the slide in the normal view of the presentation, something similar to the above image, as the presentation view distorts the image a bit. Paste the image in paint (helps in avoiding the distortion) and select the image that you require.  As a result what you get is the image of your mailer.

Image in MS-Paint

Apnabill.com Emailer

Copy the image and start the Photoshop (can’t help it… you do need the Photoshop for creating the image map) and select from the main menu file>> and new >>. It will automatically detect the image size from the clipboard (image that you have in copy) and create the new image pane of the appropriate size.

Select the slice tool from the tool box

Photoshop Slice Tool

And divide the image in typically 4-6 parts. To slice, start from one of the corners of the image and create equal sized boxes, each starting from the corner of the other box till you complete cover the image with the boxes.
Again go to the main menu and select the following:

File >> Save for Web

Photoshop - Image Mapping

The next window that opens up you need to change the optimized file format to JPEG (preferred for mailers), compression quality to maximum and check the progressive check box. Also open the image menu in the lower half of the page and put the width as 600 (again, preferred for mailers).
Click on save and …………. There you have it the HTML map for your mailer!!
However there are still a few things left before you can use the mailer. You need to host the images the images on you web server and update the link in the HTML file. And you need to update the following in the  coding: the link of the landing page as well as the alternate text for the images.

And there you have it…. your mailer is ready to go out in the market!!

BTW… my bro has an amazing reseller program going on for bloggers and website owners!!  Go check out….. Apnabill.com Resellers Program

Social media is information content created by people using highly accessible and scalable publishing technologies

Social Network

A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, sexual relationships, kinship, dislike, conflict or trade.

As sited in the wild

Web 2.0 aka. Social Media

Though I could not understand the language used on the site… in my defence I am a ’sales guy’ (understand nothing comment on everything) but still the way the flash has been used on the site is amazing and really captures you for those few seconds.

Hats off to the creative designer!!

http://producten.hema.nl/

A must watch!!

(Shared by Mahimaaaaaa)

Orkut Tops List of Social Networking Sites in India

Orkut reigned as the most visited social networking site in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year. Orkut’s audience was three times the size of its nearest competitor in the category. Facebook.com captured the #2 position with 4 million visitors, up 150 percent versus year ago, followed by local social networking site Bharatstudent.com with 3.3 million visitors (up 88 percent) and hi5.com with 2 million visitors (up 182 percent).

*Excludes visits from public computers such as Internet cafes and access from mobile phones or PDAs.

Following is one of the few numbers that I keep on quoting in my PPTs. But to be very honest these numbers never happened, or at least it went completely down hill by the end of the year 2008.

“According to the latest Pitch-Madison Advertising Outlook report, the electronics media industry will grow at 22 per cent in 2008, which will be a 3 percentage points more than the growth it achieved in 2007.

Advertising Market Stats/Projections:

• The overall advertising and media industry is expected to close at Rs 21,314 crore in revenues in 2008, riding a 20 per cent growth rate
• Television advertising market is projected at Rs 8,674 crore in 2008
• The print industry stands at nearly Rs 10,000 crore.
• The cinema medium will corner around 0.7 per cent of the total advertising budget in 2008.
• Outdoor media industry will grow at 14 per cent to touch Rs 1,454 crore,
• Radio is likely to record a 40 per cent growth in 2008 to touch Rs 672 crore
  
• Internet advertising will constitute only 1.7 per cent of the overall advertising spends in 2008, up from the current 1.4 per cent”

Though it does’nt seems so but still i hope 2009-2010 will have more confident brands with bigger Advertising spends.

Good question……..!!!!

Here’s a list of a few of the ‘Mobile Communities’:

• itsmy
• Jaiku
• mobile9
• MocoSpace
• Myxer
• Tagg
• mosh
• mCampus