Archive for category Mobile
AdoMado: Your Rewards Bank of Internet
Posted by sammytammy in Digital Marketing, Extra, Home, Internet, Uncategorized, VAS on January 24th, 2010
AdoMado as they call it, is India’s first digital loyalty program.
Similar to any other loyalty program, people earn credits for a predefined set of action points and then these credit points can be redeemed for rewards and benefits.
Specifically the rewards and benefits include:
http://adomado.com/inside/my_offers
- Full 160 Character SMSes
- They allow you to send full 160 character SMS for free. Apparently lot many user sites also do the same but either follow your SMS by another Ad SMS or add a footer advertisement to your message, but AdoMado allows you to send complete 160 character SMS ‘with no Ads’
- Offers and Discount Vouchers
- There are quite a few exciting offers available online for people to redeem their credits points i.e.:
- Rs. 500 Gift Voucher from HomeShop 18
- Rs. 200 Gift Voucher from Logitech
- Rs. 200 Gift Voucher again from HomeShop 18
- Donate to Charity
- Thats the noble part, if any of the members are not that keen on the discount vouchers or free SMSes, AdoMado gives them an opportunity to donate their credits points to a social cause. For e.g.
- You can simply send a kid to school by browsing the internet for 3 hours a day for an year.
- Or plant a tree by sending few hundred invites for the site to your friends
Pretty soon even more causes and offers will be coming up…!!
Members can earn AdoMado credits by simply doing the following:
- Installing and Activating AdoMado Plugin
- Sending Invites and Referring Friends
- Connecting to Facebook and Twitter Accounts
I believe it is an amazing concept and every one should be a part of it, if not for the benefits, then atleast for donating to the noble causes.
You can register at http://AdoMado.com
Operator Market Share
Posted by sammytammy in Digital Marketing, Mobile on April 30th, 2009
March 2009
Group Company Total Subscribers Market Share Airtel(GSM) 93,923,248 24% Reliance (CDMA + GSM) 72,666,192 19% Vodafone Essar(GSM) 68,768,998 18% BSNL(GSM) 52,144,234 13% IDEA(GSM) 38,889,457 10% Tata (CDMA) 35,121,964 9% Aircel(GSM) 18,478,325 5% Others 11,768,151 3% Total (All India) 391,760,569
operator-market-share-in-march-09
Src: TRAI
Mobile Subscribers Added in March ‘09
Posted by sammytammy in Digital Marketing, Mobile, VAS on April 30th, 2009
Indian Telecom Operators Banked a WHOOPING 15.6 million subscribers in March ‘09. Surprisingly this comes in continuation to a series of record additions over past few months
- 10.8 million subscribers in December ‘08
- 15.4 million subscribers in January ‘09
- 13.4 million subscribers in February ‘09
Monthly Mobile subscriber additions 2007 to 2009
Much of the growth in the Q4 08-09 is being credited to Reliance entrance in GSM services and to regional operators spreading their wings with national licences. Reliance GSM notched up of 11.3 million mobile subscribers in the January-March quarter period (creating a world record in ‘the number of GSM subscribers added in a month’ – 5 million subscribers in January ‘09). Whereas Aircel recorded an addition of almost 1 million subscribers in the same duration.
Cheers Telecom Operators!!! (and definatley to supporting companies)…:):)
GPRS & other details for Indian Mobile Operators
Posted by sammytammy in Digital Marketing, Mobile, VAS on April 30th, 2009
| BSNL – CellOne | ||
| GPRS Settings | http://www.celloneindia.com/gprs/generic.html | |
| Tariff Postpaid | http://www.bsnl.co.in/service/tariff_cellone_option_postpaid.htm | |
| Tariff Prepaid | http://www.bsnl.co.in/service/tariff_cellone_option_prepaid.htm | |
| Vodafone | ||
| GPRS Settings | http://vodafone.in/Vodafone/PnS/Pages/vl_subsettings.aspx | |
| Tariff | http://vodafone.in/Vodafone/PnS/Pages/vl_charges.aspx | |
| Airtel Mobile | ||
| Prepaid MMS & GPRS Activation | http://airtel.in/wps/wcm/connect/Airtel.in/airtel.in/home/foryou/mobile/prepaid/features/#getmore | |
| Postpaid MMS & GPRS Activation | http://airtel.in/wps/wcm/connect/Airtel.in/airtel.in/home/foryou/mobile/postpaid/features/#sayit | |
| Tariff Prepaid | http://airtel.in/wps/wcm/connect/airtel.in/Airtel.In/Home/ForYou/Mobile/Prepaid/Tariffs/ | |
| Tariff Postpaid | http://airtel.in/wps/wcm/connect/airtel.in/Airtel.In/Home/ForYou/Mobile/Postpaid/Tariffs/ | |
| Idea Cellular | ||
| How to activate? | http://www.ideafresh.com/how-to.php | |
| Settings | http://www.ideafresh.com/gprs_settings.php | |
| Spice Telecom Punjab | ||
| GPRS Settings & Tariff | http://www.spiceindia.com/spice/vas_gprs.asp | |
| MMS Settings & Tariff | http://www.spiceindia.com/spice/vas_mms.asp | |
| Spice Telecom Karnataka | ||
| Activation | http://www.spicetele.com/karnataka/gprs.php | |
| GPRS Settings | http://www.spicetele.com/karnataka/gprs_manual.php | |
| MMS Settings | http://www.spicetele.com/karnataka/gprs_mms_manual.php | |
| Aircel Chennai | ||
| GPRS Activation | http://www.aircel.com/chennai/vas/aircelthrills.asp | |
| MMS Activation | http://www.aircel.com/chennai/vas/mms.asp | |
| Aircel Tamil Nadu | ||
| GPRS Activation | http://www.aircel.com/tamilnadu/vas/aircelthrills.asp | |
| MMS Activation | http://www.aircel.com/tamilnadu/vas/mms.asp | |
| MTNL Dolphin Mumbai | ||
| MMS & GPRS: Activation & Tariff | http://dolphin.mumbai.mtnl.net.in/cominfo/gprs.html | |
| MTNL Dolphin Delhi | ||
| GPRS | http://mtnldelhi.in/dolphin/gprs.htm | |
| GPRS Tariff | http://mtnldelhi.in/dolphin/gprs_tariff.htm |
Future of Mobile VAS in India (2007)
Posted by sammytammy in Digital Marketing, Mobile, VAS on March 23rd, 2009
One of the best ever presentation created and circulated on Indian Mobile Telecom VAS. (with Due Credit to Kunal and the BDA team)
Challenges for VAS Industry in India
Posted by sammytammy in Digital Marketing, Mobile, VAS on March 23rd, 2009
March 21, 2009
by Vijay Shekhar
Mobile Subscribers Added in February
Posted by sammytammy in Digital Marketing, Mobile on March 23rd, 2009
India’s Mobile Base
- Total number of Telephone connections: 413.47 million
- Total number of wireless subscribers (GSM, CDMA & WLL(F)): 375.74 million
- Total number of wireline subscribers: 37.73 million (drop of 0.02 million)
- Over all Tele-density: 35.62 connections per 100 people
(End Feb) Network Operator Subscriber Base Bharti Airtel 91,114,971 Reliance 69,640,383 Vodafone Essar 65,920,902 BSNL 49,241,997 Idea 37,470,110 Tata Teleservices 33,867,024 Aircel 17,099,390 MTNL 4,377,754 Spice 4,048,503 BPL Mobile 2,073,184 Sistema Shyam 498,535 HFCL Infotel 389,839 Total 375,742,592
The gorwth that never happened!!
Posted by sammytammy in Digital Marketing, Internet, Mobile on March 22nd, 2009
I wonder what are the reviews of advertising growth in 2008!!
Following is one of the few numbers that I keep on quoting in my PPTs. But to be very honest these numbers never happened, or at least it went completely down hill by the end of the year 2008.
“According to the latest Pitch-Madison Advertising Outlook report, the electronics media industry will grow at 22 per cent in 2008, which will be a 3 percentage points more than the growth it achieved in 2007.
Advertising Market Stats/Projections:
- The overall advertising and media industry is expected to close at Rs 21,314 crore in revenues in 2008, riding a 20 per cent growth rate
- Television advertising market is projected at Rs 8,674 crore in 2008
- The print industry stands at nearly Rs 10,000 crore.
- The cinema medium will corner around 0.7 per cent of the total advertising budget in 2008.
- Outdoor media industry will grow at 14 per cent to touch Rs 1,454 crore,
- Radio is likely to record a 40 per cent growth in 2008 to touch Rs 672 crore
- Internet advertising will constitute only 1.7 per cent of the overall advertising spends in 2008, up from the current 1.4 per cent”
Though it does’nt seems so but still i hope 2009-2010 will have more confident brands with bigger Advertising spends.
Mobile VAS EcoSystem
Posted by sammytammy in Digital Marketing, Mobile on March 22nd, 2009
I do not knwo the origin of this diagram of Mobile VAS ecosystem, but this is the best that i have come across till now. The best possible source that I located was MMA Global Site:
Mobile Communities
Posted by sammytammy in Digital Marketing, Internet, Mobile on March 22nd, 2009
What is a mobile community? A community that is only accessible from Mobile or is also accessible from mobile…..
Good question……..!!!!
Here’s a list of a few of the ‘Mobile Communities’: