AdoMado as they call it, is India’s first digital loyalty program.

Similar to any other loyalty program, people earn credits for a predefined set of action points and then these credit points can be redeemed for rewards and benefits.

Specifically the rewards and benefits include:

http://adomado.com/inside/my_offers

• Full 160 Character SMSes
  • They allow you to send full 160 character SMS for free. Apparently lot many user sites also do the same but either follow your SMS by another Ad SMS or add a footer advertisement to your message, but AdoMado allows you to send complete 160 character SMS ‘with no Ads’

• Offers and Discount Vouchers
  • There are quite a few exciting offers available online for people to redeem their credits points i.e.:
  • Rs. 500 Gift Voucher from HomeShop 18
  • Rs. 200 Gift Voucher from Logitech
  • Rs. 200 Gift Voucher again from HomeShop 18
• Donate to Charity
  • Thats the noble part, if any of the members are not that keen on the discount vouchers or free SMSes, AdoMado gives them an opportunity to donate their credits points to a social cause. For e.g.
  • You can simply send a kid to school by browsing the internet for 3 hours a day for an year.
  • Or plant a tree by sending few hundred invites for the site to your friends

Pretty soon even more causes and offers will be coming up…!!

Members can earn AdoMado credits by simply doing the following:

• Installing and Activating AdoMado Plugin
• Sending Invites and Referring Friends
• Connecting to Facebook and Twitter Accounts

I believe it is an amazing concept and every one should be a part of it, if not for the benefits, then atleast for donating to the noble causes.

You can register at http://AdoMado.com

Group Company	Total Subscribers	Market Share
Airtel(GSM)	93,923,248	24%
Reliance (CDMA + GSM)	72,666,192	19%
Vodafone Essar(GSM)	68,768,998	18%
BSNL(GSM)	52,144,234	13%
IDEA(GSM)	38,889,457	10%
Tata (CDMA)	35,121,964	9%
Aircel(GSM)	18,478,325	5%
Others	11,768,151	3%
Total (All India)	391,760,569

operator-market-share-in-march-09

Src: TRAI

• 10.8 million subscribers in December ‘08
• 15.4 million subscribers in January ‘09
• 13.4 million subscribers in February ‘09

Monthly Mobile subscriber additions 2007 to 2009

Much of the growth in the Q4 08-09 is being credited to Reliance entrance in GSM services and to regional operators spreading their wings with national licences. Reliance GSM notched up of 11.3 million mobile subscribers in the January-March quarter period (creating a world record in ‘the number of GSM subscribers added in a month’ – 5 million subscribers in January ‘09). Whereas Aircel recorded an addition of almost 1 million subscribers in the same duration.

Cheers Telecom Operators!!! (and definatley to supporting companies)…:):)

by Vijay Shekhar

• Total number of Telephone connections: 413.47 million
• Total number of wireless subscribers (GSM, CDMA & WLL(F)): 375.74 million
• Total number of wireline subscribers: 37.73 million (drop of 0.02 million)
• Over all Tele-density: 35.62 connections per 100 people

(End Feb)
Network Operator	Subscriber Base
Bharti Airtel	91,114,971
Reliance	69,640,383
Vodafone Essar	65,920,902
BSNL	49,241,997
Idea	37,470,110
Tata Teleservices	33,867,024
Aircel	17,099,390
MTNL	4,377,754
Spice	4,048,503
BPL Mobile	2,073,184
Sistema Shyam	498,535
HFCL Infotel	389,839
Total	375,742,592

]]> http://sammytammy.com/blog/mobile-subscribers-added-in-february/feed 3 http://sammytammy.com/blog/the-gorwth-that-never-happened http://sammytammy.com/blog/the-gorwth-that-never-happened#comments Sun, 22 Mar 2009 20:29:29 +0000 sammytammy http://sammytammy.com/blog/?p=32 I wonder what are the reviews of advertising growth in 2008!!

Following is one of the few numbers that I keep on quoting in my PPTs. But to be very honest these numbers never happened, or at least it went completely down hill by the end of the year 2008.

“According to the latest Pitch-Madison Advertising Outlook report, the electronics media industry will grow at 22 per cent in 2008, which will be a 3 percentage points more than the growth it achieved in 2007.

Advertising Market Stats/Projections:

• The overall advertising and media industry is expected to close at Rs 21,314 crore in revenues in 2008, riding a 20 per cent growth rate
• Television advertising market is projected at Rs 8,674 crore in 2008
• The print industry stands at nearly Rs 10,000 crore.
• The cinema medium will corner around 0.7 per cent of the total advertising budget in 2008.
• Outdoor media industry will grow at 14 per cent to touch Rs 1,454 crore,
• Radio is likely to record a 40 per cent growth in 2008 to touch Rs 672 crore
  
• Internet advertising will constitute only 1.7 per cent of the overall advertising spends in 2008, up from the current 1.4 per cent”

Though it does’nt seems so but still i hope 2009-2010 will have more confident brands with bigger Advertising spends.

Good question……..!!!!

Here’s a list of a few of the ‘Mobile Communities’:

• itsmy
• Jaiku
• mobile9
• MocoSpace
• Myxer
• Tagg
• mosh
• mCampus