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	<title>Digital Marketing &#187; India</title>
	<atom:link href="http://sammytammy.com/blog/tag/india/feed" rel="self" type="application/rss+xml" />
	<link>http://sammytammy.com/blog</link>
	<description>Me &#124; Marketing &#124; Mobile &#124; Internet</description>
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			<item>
		<title>AdoMado: Your Rewards Bank of Internet</title>
		<link>http://sammytammy.com/blog/adomado-your-rewards-bank-of-internet</link>
		<comments>http://sammytammy.com/blog/adomado-your-rewards-bank-of-internet#comments</comments>
		<pubDate>Sun, 24 Jan 2010 08:40:59 +0000</pubDate>
		<dc:creator>sammytammy</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Extra]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[VAS]]></category>
		<category><![CDATA[AdoMado]]></category>
		<category><![CDATA[Digital Loyalty Program]]></category>
		<category><![CDATA[Digital Markeitng]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Rewards Bank of Internet]]></category>

		<guid isPermaLink="false">http://sammytammy.com/blog/?p=159</guid>
		<description><![CDATA[AdoMado: Your Rewards Bank of Internet, India's first Digital Loyalty Program offering rewards, SMSes and a way to donate to charity by simply browsing internet]]></description>
			<content:encoded><![CDATA[<p><a href="http://AdoMado.com"><img class="size-full wp-image-160  alignnone" title="AdoMado.com - your Rewards Bank of Internet" src="http://sammytammy.com/blog/wp-content/uploads/2010/01/AdoMado.com-your-Rewards-Bank-of-Internet.png" alt="AdoMado.com - your Rewards Bank of Internet" width="241" height="54" /></a></p>
<p><a href="http://adomado.com" target="_blank">AdoMado</a> as they call it, is India&#8217;s first digital loyalty program.</p>
<p>Similar to any other loyalty program, people earn credits for a predefined set of action points and then these credit points can be redeemed for rewards and benefits.</p>
<p>Specifically the rewards and benefits include:</p>
<div id="attachment_161" class="wp-caption alignnone" style="width: 310px"><a href="http://adomado.com/inside/my_offers"><img class="size-medium wp-image-161 " title="AdoMado.com - your Rewards Bank of Internet_offers" src="http://sammytammy.com/blog/wp-content/uploads/2010/01/AdoMado.com-your-Rewards-Bank-of-Internet_offers-300x173.png" alt="AdoMado: Your Rewards Bank of Internet, Offers and Discounts" width="300" height="173" /></a><p class="wp-caption-text">http://adomado.com/inside/my_offers</p></div>
<ul>
<li><a href="http://adomado.com/inside/my_offers" target="_blank">Full 160 Character SMSes </a>
<ul>
<li>They allow you to send full 160 character SMS for free. Apparently lot many user sites also do the same but either follow your SMS by another Ad SMS or add a footer advertisement to your message, but AdoMado allows you to send complete 160 character SMS &#8216;with no Ads&#8217;</li>
</ul>
</li>
</ul>
<ul>
<li><a href="http://adomado.com/inside/my_offers" target="_blank">Offers and Discount Vouchers</a>
<ul>
<li>There are quite a few exciting offers available online for people to redeem their credits points i.e.:</li>
<li>Rs. 500 Gift Voucher from HomeShop 18</li>
<li>Rs. 200 Gift Voucher from Logitech</li>
<li>Rs. 200 Gift Voucher again from HomeShop 18</li>
</ul>
</li>
<li><a href="http://adomado.com/inside/my_offers" target="_blank">Donate to Charity </a>
<ul>
<li>Thats the noble part, if any of the members are not that keen on the discount vouchers or free SMSes, AdoMado gives them an opportunity to donate their credits points to a social cause. For e.g.</li>
<li>You can simply send a kid to school by browsing the internet for 3 hours a day for an year.</li>
<li>Or plant a tree by sending few hundred invites for the site to your friends</li>
</ul>
</li>
</ul>
<p>Pretty soon even more causes and offers will be coming up&#8230;!!</p>
<p>Members can earn <a href="http://adomado.com/">AdoMado</a> credits by simply doing the following:</p>
<ul>
<li>Installing and Activating <a href="http://adomado.com/" target="_blank">AdoMado</a> Plugin</li>
<li>Sending Invites and Referring Friends</li>
<li>Connecting to Facebook and Twitter Accounts</li>
</ul>
<p>I believe it is an amazing concept and every one should be a part of it, if not for the benefits, then atleast for donating to the noble causes.</p>
<p>You can register at <a href="http://adomado.com/" target="_blank">http://AdoMado.com</a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Future of Mobile VAS in India (2007)</title>
		<link>http://sammytammy.com/blog/future-of-mobile-vas-in-india-2007</link>
		<comments>http://sammytammy.com/blog/future-of-mobile-vas-in-india-2007#comments</comments>
		<pubDate>Mon, 23 Mar 2009 18:22:01 +0000</pubDate>
		<dc:creator>sammytammy</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[VAS]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Mobile EcoSystem]]></category>

		<guid isPermaLink="false">http://sammytammy.com/blog/?p=68</guid>
		<description><![CDATA[One of the best ever presentation created and circulated on Indian Mobile Telecom VAS. (with Due Credit to Kunal and the BDA team)
Mobile Vas In India
View more presentations from mohitgundecha.

]]></description>
			<content:encoded><![CDATA[<p>One of the best ever presentation created and circulated on Indian Mobile Telecom VAS. (with Due Credit to Kunal and the BDA team)</p>
<div style="width:425px;text-align:left" id="__ss_281345"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/mohitgundecha/mobile-vas-in-india?type=presentation" title="Mobile Vas In India">Mobile Vas In India</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=mobile-vas-in-india-120397450287073-2&#038;rel=0&#038;stripped_title=mobile-vas-in-india" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=mobile-vas-in-india-120397450287073-2&#038;rel=0&#038;stripped_title=mobile-vas-in-india" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/mohitgundecha">mohitgundecha</a>.</div>
</div>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Challenges for VAS Industry in India</title>
		<link>http://sammytammy.com/blog/challenges-for-vas-industry-in-india</link>
		<comments>http://sammytammy.com/blog/challenges-for-vas-industry-in-india#comments</comments>
		<pubDate>Mon, 23 Mar 2009 18:16:28 +0000</pubDate>
		<dc:creator>sammytammy</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[VAS]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Mobile EcoSystem]]></category>

		<guid isPermaLink="false">http://sammytammy.com/blog/?p=63</guid>
		<description><![CDATA[March 21, 2009
by Vijay Shekhar

Challenges in Indian VAS Industry
View more presentations from vijayshekhar.

]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">March 21, 2009</span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">by Vijay Shekhar</span></p>
<p><img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyMzc3ODgxMzU1MTUmcHQ9MTIzNzc4ODMyNzY1NiZwPTEwMTkxJmQ9Jmc9MiZ*PSZvPWM1YjUwZTNmYTQ5ZDRjM2M4YjcwM2Y4ZjExNTU2Yjk*.gif" border="0" alt="" width="0" height="0" /></p>
<div id="__ss_1177009" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="Challenges in Indian VAS Industry" href="http://www.slideshare.net/vijayshekhar/challenges-in-indian-vas-industry?type=powerpoint">Challenges in Indian VAS Industry</a><object width="425" height="355" data="http://static.slideshare.net/swf/ssplayer2.swf?doc=convergence-090321004032-phpapp02&amp;stripped_title=challenges-in-indian-vas-industry" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=convergence-090321004032-phpapp02&amp;stripped_title=challenges-in-indian-vas-industry" /><param name="allowfullscreen" value="true" /></object></p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/vijayshekhar">vijayshekhar</a>.</div>
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Subscribers Added in February</title>
		<link>http://sammytammy.com/blog/mobile-subscribers-added-in-february</link>
		<comments>http://sammytammy.com/blog/mobile-subscribers-added-in-february#comments</comments>
		<pubDate>Mon, 23 Mar 2009 18:07:24 +0000</pubDate>
		<dc:creator>sammytammy</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Numbers]]></category>
		<category><![CDATA[Subscribers]]></category>

		<guid isPermaLink="false">http://sammytammy.com/blog/?p=57</guid>
		<description><![CDATA[India&#8217;s Mobile Base

Total number of Telephone connections: 413.47 million
Total number of wireless subscribers (GSM, CDMA &#38; WLL(F)): 375.74 million
Total number of wireline subscribers: 37.73 million (drop of 0.02 million)
Over all Tele-density: 35.62 connections per 100 people







(End Feb)



Network Operator
Subscriber   Base


Bharti Airtel
91,114,971


Reliance
69,640,383


Vodafone Essar
65,920,902


BSNL
49,241,997


Idea
37,470,110


Tata Teleservices
33,867,024


Aircel
17,099,390


MTNL
4,377,754


Spice
4,048,503


BPL Mobile
2,073,184


Sistema Shyam
498,535


HFCL Infotel
389,839


Total
375,742,592






]]></description>
			<content:encoded><![CDATA[<p>India&#8217;s Mobile Base</p>
<ul style="padding-left: 30px;">
<li>Total number of Telephone connections: 413.47 million</li>
<li>Total number of wireless subscribers (GSM, CDMA &amp; WLL(F)): 375.74 million</li>
<li>Total number of wireline subscribers: 37.73 million (drop of 0.02 million)</li>
<li>Over all Tele-density: 35.62 connections per 100 people</li>
</ul>
<blockquote>
<table style="border-collapse: collapse; padding-left: 60px; text-align: left; height: 304px;" border="0" cellspacing="0" cellpadding="0" width="227">
<col style="width: 92pt;" width="122"></col>
<col style="width: 79pt;" width="105"></col>
<tbody>
<tr style="height: 15.75pt;" height="21">
<td class="xl63" style="height: 15.75pt; width: 92pt; padding-bottom: 0in; padding-top: 0in;" width="122" height="21">(End Feb)</td>
<td style="width: 79pt;" width="105"></td>
</tr>
<tr style="height: 15.75pt;" height="21">
<td class="xl66" style="height: 15.75pt;" height="21">Network Operator</td>
<td class="xl67" style="border-left: medium none; padding-bottom: 0in; padding-top: 0in;">Subscriber   Base</td>
</tr>
<tr style="height: 15pt;" height="20">
<td class="xl68" style="height: 15pt; padding-bottom: 0in; padding-top: 0in;" height="20">Bharti Airtel</td>
<td class="xl69" style="border-left: medium none; padding-bottom: 0in; padding-top: 0in;">91,114,971</td>
</tr>
<tr style="height: 15pt;" height="20">
<td class="xl70" style="border-top: medium none; height: 15pt; padding-bottom: 0in; padding-top: 0in;" height="20">Reliance</td>
<td class="xl71" style="border-top: medium none; border-left: medium none; padding-bottom: 0in; padding-top: 0in;">69,640,383</td>
</tr>
<tr style="height: 15pt;" height="20">
<td class="xl72" style="border-top: medium none; height: 15pt; padding-bottom: 0in; padding-top: 0in;" height="20">Vodafone Essar</td>
<td class="xl73" style="border-top: medium none; border-left: medium none; padding-bottom: 0in; padding-top: 0in;">65,920,902</td>
</tr>
<tr style="height: 15pt;" height="20">
<td class="xl70" style="border-top: medium none; height: 15pt; padding-bottom: 0in; padding-top: 0in;" height="20">BSNL</td>
<td class="xl71" style="border-top: medium none; border-left: medium none; padding-bottom: 0in; padding-top: 0in;">49,241,997</td>
</tr>
<tr style="height: 15pt;" height="20">
<td class="xl72" style="border-top: medium none; height: 15pt; padding-bottom: 0in; padding-top: 0in;" height="20">Idea</td>
<td class="xl73" style="border-top: medium none; border-left: medium none; padding-bottom: 0in; padding-top: 0in; text-align: left;">37,470,110</td>
</tr>
<tr style="height: 15pt;" height="20">
<td class="xl70" style="border-top: medium none; height: 15pt; padding-bottom: 0in; padding-top: 0in;" height="20">Tata Teleservices</td>
<td class="xl71" style="border-top: medium none; border-left: medium none; padding-bottom: 0in; padding-top: 0in;">33,867,024</td>
</tr>
<tr style="height: 15pt;" height="20">
<td class="xl72" style="border-top: medium none; height: 15pt; padding-bottom: 0in; padding-top: 0in;" height="20">Aircel</td>
<td class="xl73" style="border-top: medium none; border-left: medium none; padding-bottom: 0in; padding-top: 0in;">17,099,390</td>
</tr>
<tr style="height: 15pt;" height="20">
<td class="xl70" style="border-top: medium none; height: 15pt; padding-bottom: 0in; padding-top: 0in;" height="20">MTNL</td>
<td class="xl71" style="border-top: medium none; border-left: medium none; padding-bottom: 0in; padding-top: 0in;">4,377,754</td>
</tr>
<tr style="height: 15pt;" height="20">
<td class="xl72" style="border-top: medium none; height: 15pt; padding-bottom: 0in; padding-top: 0in;" height="20">Spice</td>
<td class="xl73" style="border-top: medium none; border-left: medium none; padding-bottom: 0in; padding-top: 0in;">4,048,503</td>
</tr>
<tr style="height: 15pt;" height="20">
<td class="xl70" style="border-top: medium none; height: 15pt; padding-bottom: 0in; padding-top: 0in;" height="20">BPL Mobile</td>
<td class="xl71" style="border-top: medium none; border-left: medium none; padding-bottom: 0in; padding-top: 0in;">2,073,184</td>
</tr>
<tr style="height: 15pt;" height="20">
<td class="xl72" style="border-top: medium none; height: 15pt; padding-bottom: 0in; padding-top: 0in;" height="20">Sistema Shyam</td>
<td class="xl73" style="border-top: medium none; border-left: medium none; padding-bottom: 0in; padding-top: 0in;">498,535</td>
</tr>
<tr style="height: 15.75pt;" height="21">
<td class="xl74" style="border-top: medium none; height: 15.75pt; padding-bottom: 0in; padding-top: 0in;" height="21">HFCL Infotel</td>
<td class="xl75" style="border-top: medium none; border-left: medium none; padding-bottom: 0in; padding-top: 0in;">389,839</td>
</tr>
<tr style="height: 15.75pt;" height="21">
<td class="xl64" style="height: 15.75pt; padding-bottom: 0in; padding-top: 0in;" height="21">Total</td>
<td class="xl65" style="padding-bottom: 0in; padding-top: 0in;">375,742,592</td>
</tr>
</tbody>
</table>
</blockquote>
<p style="padding-left: 30px;">
<p style="padding-left: 30px;">
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Orkut is the One!!!!</title>
		<link>http://sammytammy.com/blog/orkut-is-the-one</link>
		<comments>http://sammytammy.com/blog/orkut-is-the-one#comments</comments>
		<pubDate>Mon, 23 Mar 2009 03:24:17 +0000</pubDate>
		<dc:creator>sammytammy</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Orkut]]></category>
		<category><![CDATA[SNS]]></category>

		<guid isPermaLink="false">http://sammytammy.com/blog/?p=35</guid>
		<description><![CDATA[Reference Comscore PR Release

Orkut Tops List of Social Networking Sites in India 
Orkut reigned as the most visited social networking site in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year. Orkut&#8217;s audience was three times the size of its nearest competitor in the category. Facebook.com captured [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Reference Comscore PR Release<br />
</strong></p>
<p><strong>Orkut Tops List of Social Networking Sites in India </strong></p>
<p>Orkut reigned as the most visited social networking site in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year. Orkut&#8217;s audience was three times the size of its nearest competitor in the category. Facebook.com captured the #2 position with 4 million visitors, up 150 percent versus year ago, followed by local social networking site Bharatstudent.com with 3.3 million visitors (up 88 percent) and hi5.com with 2 million visitors (up 182 percent).</p>
<table border="0" cellspacing="0" cellpadding="0" width="487">
<tbody>
<tr>
<td colspan="4" width="487" valign="bottom"><strong> Top Social Networking Sites   in India by Unique Visitors </strong><strong></strong></p>
<p><strong>December   2008 vs. December 2007</strong><strong></strong></p>
<p><strong>Total India &#8211; Age 15+, Home/Work   Locations*</strong><strong></strong></p>
<p><strong>Source: comScore World Metrix</strong><strong></strong></td>
</tr>
<tr>
<td rowspan="2" width="251" valign="bottom"><strong> </strong></p>
<p><strong> </strong></td>
<td colspan="3" width="236">
<p align="center"><strong>Total   Unique Visitors (000)</strong></p>
</td>
</tr>
<tr>
<td width="70" valign="bottom">
<p align="center"><strong>Dec-07</strong></p>
</td>
<td width="82" valign="bottom">
<p align="center"><strong>Dec-08</strong></p>
</td>
<td width="84" valign="bottom">
<p align="center"><strong>% Change</strong></p>
</td>
</tr>
<tr>
<td width="251"><strong>Total Internet : Total   Audience </strong></td>
<td width="70">
<p align="right"><strong>26,240</strong></p>
</td>
<td width="82">
<p align="right"><strong>32,099</strong></p>
</td>
<td width="84">
<p align="right"><strong>22</strong></p>
</td>
</tr>
<tr>
<td width="251"><strong>Social Networking</strong></td>
<td width="70">
<p align="right"><strong>12,795</strong></p>
</td>
<td width="82">
<p align="right"><strong>19,369</strong></p>
</td>
<td width="84">
<p align="right"><strong>51</strong></p>
</td>
</tr>
<tr>
<td width="251">Orkut</td>
<td width="70">
<p align="right">7,123</p>
</td>
<td width="82">
<p align="right">12,869</p>
</td>
<td width="84">
<p align="right">81</p>
</td>
</tr>
<tr>
<td width="251">Facebook.com</td>
<td width="70">
<p align="right">1,619</p>
</td>
<td width="82">
<p align="right">4,044</p>
</td>
<td width="84">
<p align="right">150</p>
</td>
</tr>
<tr>
<td width="251">Bharatstudent.com</td>
<td width="70">
<p align="right">1,736</p>
</td>
<td width="82">
<p align="right">3,269</p>
</td>
<td width="84">
<p align="right">88</p>
</td>
</tr>
<tr>
<td width="251">hi5.com</td>
<td width="70">
<p align="right">714</p>
</td>
<td width="82">
<p align="right">2,012</p>
</td>
<td width="84">
<p align="right">182</p>
</td>
</tr>
<tr>
<td width="251">ibibo.Com</td>
<td width="70">
<p align="right">1,970</p>
</td>
<td width="82">
<p align="right">990</p>
</td>
<td width="84">
<p align="right">-50</p>
</td>
</tr>
<tr>
<td width="251">MySpace Sites</td>
<td width="70" valign="bottom">
<p align="right">352</p>
</td>
<td width="82">
<p align="right">741</p>
</td>
<td width="84">
<p align="right">110</p>
</td>
</tr>
<tr>
<td width="251">LinkedIn.com</td>
<td width="70">
<p align="right">293</p>
</td>
<td width="82">
<p align="right">513</p>
</td>
<td width="84">
<p align="right">75</p>
</td>
</tr>
<tr>
<td width="251">PerfSpot.com</td>
<td width="70">
<p align="right">2,106</p>
</td>
<td width="82">
<p align="right">433</p>
</td>
<td width="84">
<p align="right">-79</p>
</td>
</tr>
<tr>
<td width="251">BIGADDA.com</td>
<td width="70">
<p align="right">515</p>
</td>
<td width="82">
<p align="right">385</p>
</td>
<td width="84">
<p align="right">-25</p>
</td>
</tr>
<tr>
<td width="251">Fropper.com</td>
<td width="70">
<p align="right">256</p>
</td>
<td width="82">
<p align="right">248</p>
</td>
<td width="84">
<p align="right">-3</p>
</td>
</tr>
</tbody>
</table>
<p><em> *Excludes visits from public computers such as Internet cafes and access from mobile phones or PDAs.</em></p>
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