AdoMado as they call it, is India’s first digital loyalty program.

Similar to any other loyalty program, people earn credits for a predefined set of action points and then these credit points can be redeemed for rewards and benefits.

Specifically the rewards and benefits include:

http://adomado.com/inside/my_offers

• Full 160 Character SMSes
  • They allow you to send full 160 character SMS for free. Apparently lot many user sites also do the same but either follow your SMS by another Ad SMS or add a footer advertisement to your message, but AdoMado allows you to send complete 160 character SMS ‘with no Ads’

• Offers and Discount Vouchers
  • There are quite a few exciting offers available online for people to redeem their credits points i.e.:
  • Rs. 500 Gift Voucher from HomeShop 18
  • Rs. 200 Gift Voucher from Logitech
  • Rs. 200 Gift Voucher again from HomeShop 18
• Donate to Charity
  • Thats the noble part, if any of the members are not that keen on the discount vouchers or free SMSes, AdoMado gives them an opportunity to donate their credits points to a social cause. For e.g.
  • You can simply send a kid to school by browsing the internet for 3 hours a day for an year.
  • Or plant a tree by sending few hundred invites for the site to your friends

Pretty soon even more causes and offers will be coming up…!!

Members can earn AdoMado credits by simply doing the following:

• Installing and Activating AdoMado Plugin
• Sending Invites and Referring Friends
• Connecting to Facebook and Twitter Accounts

I believe it is an amazing concept and every one should be a part of it, if not for the benefits, then atleast for donating to the noble causes.

You can register at http://AdoMado.com

Orkut Tops List of Social Networking Sites in India

Orkut reigned as the most visited social networking site in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year. Orkut’s audience was three times the size of its nearest competitor in the category. Facebook.com captured the #2 position with 4 million visitors, up 150 percent versus year ago, followed by local social networking site Bharatstudent.com with 3.3 million visitors (up 88 percent) and hi5.com with 2 million visitors (up 182 percent).

*Excludes visits from public computers such as Internet cafes and access from mobile phones or PDAs.

Following is one of the few numbers that I keep on quoting in my PPTs. But to be very honest these numbers never happened, or at least it went completely down hill by the end of the year 2008.

“According to the latest Pitch-Madison Advertising Outlook report, the electronics media industry will grow at 22 per cent in 2008, which will be a 3 percentage points more than the growth it achieved in 2007.

Advertising Market Stats/Projections:

• The overall advertising and media industry is expected to close at Rs 21,314 crore in revenues in 2008, riding a 20 per cent growth rate
• Television advertising market is projected at Rs 8,674 crore in 2008
• The print industry stands at nearly Rs 10,000 crore.
• The cinema medium will corner around 0.7 per cent of the total advertising budget in 2008.
• Outdoor media industry will grow at 14 per cent to touch Rs 1,454 crore,
• Radio is likely to record a 40 per cent growth in 2008 to touch Rs 672 crore
  
• Internet advertising will constitute only 1.7 per cent of the overall advertising spends in 2008, up from the current 1.4 per cent”

Though it does’nt seems so but still i hope 2009-2010 will have more confident brands with bigger Advertising spends.