I wonder what are the reviews of advertising growth in 2008!!
Following is one of the few numbers that I keep on quoting in my PPTs. But to be very honest these numbers never happened, or at least it went completely down hill by the end of the year 2008.
“According to the latest Pitch-Madison Advertising Outlook report, the electronics media industry will grow at 22 per cent in 2008, which will be a 3 percentage points more than the growth it achieved in 2007.
Advertising Market Stats/Projections:
- The overall advertising and media industry is expected to close at Rs 21,314 crore in revenues in 2008, riding a 20 per cent growth rate
- Television advertising market is projected at Rs 8,674 crore in 2008
- The print industry stands at nearly Rs 10,000 crore.
- The cinema medium will corner around 0.7 per cent of the total advertising budget in 2008.
- Outdoor media industry will grow at 14 per cent to touch Rs 1,454 crore,
- Radio is likely to record a 40 per cent growth in 2008 to touch Rs 672 crore
- Internet advertising will constitute only 1.7 per cent of the overall advertising spends in 2008, up from the current 1.4 per cent”
Though it does’nt seems so but still i hope 2009-2010 will have more confident brands with bigger Advertising spends.
